campaigns
a selection of projects done for seasonal campaigns, digital content, advertisements, + personal brand development.
art direction & styling - tiffany & co. holiday pop-up event. the vision was to capture lifestyle moments of the cross-brand “it” girl, inspired by the playful aesthetic of the holiday pop up.
model: carolinne (@carroline.r); photography: david casteel (@davidcasteelpictures); hmu: (@madelinerouge)
art direction & styling - the concept for this social media lifestyle shoot was to show a softer, more poetic lens on the miami lifestyle and aesthetic. we explored a more dynamic persona to local personal branding, in contrast to the singularity of the perpetuated cliches of the beautiful city that is miami.
model: lisianna witt (@lisiwitt of next top models); photography: david casteel (@davidcasteelpictures)
styling - styled a 4-look bridal wardrobe & 2-look groom wardrobe for a spring wedding campaign. for this, I looked for styles that fit the romantic, whimsical mood of the shoot location, mixed with a dose of classic new england charm. to accomplish this, I played with textures, patterns, and memorable details to give a dynamic range of personality.
fashion: @karensabagofficial @annebarge @aldos_formals; talent: @jxmartino @bendawncross; venue: @marginstreetinn; planner: @eventlightenment; photography: @morganwynnephotography; ideography: @fieldandcofilms; hmu: @s.r.pullingmua @alltheglam_; content creator: @thesocialfrm; floral design: @CVflowerswedding; rentals: @peakeventservices @reverie_social; confections: @sindesserts; stationery: @brownsugastationery; escort display: @hopeinhandfuls
styling - location shoot: Jamaica
model @kamini_chin
photography @davidcasteelpictures
styling @lindseyemallon
hmu @molded_by_mel_ @bydanielleamorr
featured brands: @bondhardware @kaititude @bijules @debora_malouf_jewelry @helenegalwas_official @dere.brand
styling - for this shoe collection campaign, I played with silhouettes, textures, and metallic materials to bring dimensionality to the campaign edit, and a tight style edit that exhibited a lifestyle range for cedric macdonald shoes.
model: caroline (@carolinne.r); photography: david casteel (@davidcasteelpictures); hmu: virgina lefay (@virginialefay)
lifestyle styling
model: grethe (@potraskou); photography: david casteel (@davidcasteelpictures); hmu: stephanie selan (@stephanieselan)
lifestyle styling - playing with textures and metallics, geometric lines of shoot location against netting of top, sheers & shadows to create dimension with minimalistic silhouettes and color palette.
model: dunja milatovic (@dunia_myfriendscallmebambi @elitenyc @selectmodelmiami); photography: david casteel (@davidcasteelpictures); hmu: stephanie selan (@stephanieselan)