Multi-hyphen creative with 14+ years of experience across luxury, editorial, and fashion-tech. My work and thought leadership have been featured in Vogue, Harper’s Bazaar, Vanity Fair, Elle, and Forbes.

I specialize in the intersection of creative vision and strategic brand building, developing future-facing narratives, creative and fashion direction, and brand architecture that position brands at the forefront of culture. A key strength of my work is identifying emerging cultural and market shifts early, and translating those insights into compelling creative strategies and campaigns.

The first decade of my career was in fashion design and creative direction, an experience which gave me insight into the realities behind the scenes of supply chains and labor ethics. When I had my daughter, I focused my energy in advocating for that change I wanted to see in the indsutry, speaking on panes about labor ethics and the holistic narratives of true sustainability. This narrative pipelined into co-founding and launching a VC-backed supply-chain and resale fashion tech brand from concept through Series A. After stepping down from that brand, I’ve consulted and freelanced, contributing to brands at multiple growth stages. I’ve built and led end-to-end creative and brand direction from the ground up, leading cross-functional teams, and building creative systems that unite brand vision, community, and revenue. This experience shapes a holistic approach between vision, strategy, and execution, building brand dialogues designed for long-term cultural and brand impact.

I believe that intention is the driver in building brands and dialogues with lasting impact and genuine community growth, whether it be developing a brand narrative or storytelling through creative campaigns and editorials. I’ve been a featured speaker on industry impact subjects including ‘the cultural dialogues of women through fashion’ and ‘labour communities, sustainability, & transparency in luxury’.