multi-hyphen creative director & brand strategist with 14+ years of experience spanning luxury, editorial, & fashion-tech. my work & thought leadership have been featured in Vogue, Harper’s Bazaar, Vanity Fair, Elle, & Forbes. my expertise is in the intersection of creative vision & strategy, delivering 360° solutions for future-forward multi-channel storytelling, fashion direction, collaborations, & cultural leadership. one of my greatest strengths is in an intuitive perspective on evolving industry landscapes, with a unique ability to predict market & cultural shifts, & translate insight to drive impactful narratives.

in my career, i have launched a vc-backed brand from concept through stage a, & entered others at various growth stages. this informs a 360 expertise in creative vision and brand-building, & an expert agility from concept through execution to position brands and campaigns for maximum engagement. my distinctive career path is shaped by an intuitive lens on the future of a rapidly-changing industry (& how to drive meaningful dialogues in front of those changes), curiosity, & a fervent dedication to continuously innovate creative output & evolve cultural dialogues. my multi-hyphen background lends to a versatility through which to think outside of the box & move seamlessly between creative, strategy, & operations, offering a holistic approach to creative storytelling and long-term brand growth.

i believe that the intention and impact behind our work is just as valuable as the visual and emotional impact of design. i’ve been a featured speaker on industry impact subjects including ‘the cultural dialogues of women through fashion’ and ‘labour communities, sustainability, & transparency in luxury’.

a long-time theme in my career has been in ethical labor and transparent supply chains. a more recent theme in my own (personal) work with de re is the cultural dialogue of femininity through the fashion industry, and rewriting the historical narratives provided through the male-dominated lens of the industry. this focus is inspired by my own experience as a woman, a mother, and an entrepreneur, exhausted by the narratives of singularity.