Multi-hyphen creative and fashion director with 14+ years of experience across luxury, editorial, and fashion-tech. My work and thought leadership have been featured in Vogue, Harper’s Bazaar, Vanity Fair, Elle, and Forbes.

I specialize in the intersection of creative vision and strategic brand building, developing future-facing narratives, creative and fashion direction, and brand architecture that position brands at the forefront of culture. A key strength of my work is identifying emerging cultural and market shifts early, and translating those insights into compelling creative strategies and campaigns.

My career includes launching a VC-backed brand from concept through Series A, alongside contributing to brands at multiple growth stages. I’ve built and led end-to-end creative and brand direction from the ground up, leading cross-functional teams, and building creative systems that unite brand vision, community, and revenue. This experience shapes a holistic approach between vision, strategy, and execution, building brand dialogues designed for long-term cultural and brand impact.

I believe that intention is the driver in building brands and dialogues with lasting impact and genuine community growth. I’ve been a featured speaker on industry impact subjects including ‘the cultural dialogues of women through fashion’ and ‘labour communities, sustainability, & transparency in luxury’.